GDPR & Data Rights

Last Updated: April 2026

1. Introduction

At Inperfume, we believe privacy is an essential part of a trusted online shopping experience. This GDPR & Data Rights page explains how your personal data is protected, what rights you have under data protection laws, and how you can contact us to manage or request information about your data.

We process personal information in accordance with the UK GDPR, EU GDPR, the Data Protection Act 2018, and other applicable privacy laws where relevant. Our approach is built on transparency, security, and respect for every customer who interacts with our website, services, and support team.

2. Company Information

Company Name: INPERFUME LIMITED
Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Customer Support: +44 7366 448899
Business Enquiries: +44 845 689 5589
Email: info@inperfume.co

All GDPR requests, privacy questions, and data rights enquiries should be submitted using the contact details above.

3. What GDPR Means for You

The General Data Protection Regulation gives individuals important rights over their personal information. These rights allow you to understand what data is collected, why it is used, how long it is kept, and when you may request access, correction, restriction, deletion, or objection.

For Inperfume customers, this means your personal data remains protected and your rights are recognised throughout your experience with us.

4. Your Data Rights

4.1 Right of Access

You have the right to request a copy of the personal data Inperfume holds about you. This may include information connected to your account, orders, checkout activity, delivery details, customer support messages, and website interactions.

4.2 Right to Rectification

You may ask us to correct personal information that is inaccurate, incomplete, or outdated. This helps ensure your contact details, delivery information, and order-related records remain accurate.

4.3 Right to Erasure

You may request that we delete your personal data where it is no longer required for legal, contractual, operational, or legitimate business purposes. Certain records may need to be retained for tax, accounting, fraud prevention, security, or legal compliance.

4.4 Right to Restrict Processing

You may ask us to limit how your personal data is used in certain circumstances, such as when the accuracy of the information is disputed or when processing is under review.

4.5 Right to Data Portability

Where applicable, you may request your personal data in a structured, commonly used, and machine-readable format so it can be transferred to another service or organisation.

4.6 Right to Object

You may object to certain types of processing, including processing based on legitimate interests or the use of your information for direct marketing. Where legally required, we will stop processing your data for that purpose.

4.7 Right to Withdraw Consent

Where we rely on consent, such as for marketing emails, non-essential cookies, or personalised communications, you may withdraw consent at any time. This does not affect any lawful processing carried out before consent was withdrawn.

4.8 Rights Relating to Automated Decision-Making

If automated systems are used for fraud prevention, security checks, personalisation, or service improvement, you may request further information or human review where applicable under data protection law.

5. How to Submit a GDPR Request

To exercise your data rights, please contact Inperfume using the details below:

Email: info@inperfume.co
Suggested Subject Line: GDPR Request – [Your Name]
Customer Support: +44 7366 448899
Business Enquiries: +44 845 689 5589

Please include enough information to help us identify your account, order, or request, such as your full name, email address, order number, and the specific right you wish to exercise.

6. Identity Verification

To protect your privacy, Inperfume may ask you to verify your identity before completing a GDPR request. This helps ensure that personal data is only accessed, changed, restricted, or deleted by the rightful person.

Verification may include confirming order details, matching contact information, or requesting additional information where necessary.

7. Response Time

We aim to respond to GDPR and data rights requests within the legally required timeframe, usually within 30 days. If a request is complex or requires additional checks, we may extend the response period where permitted by law and will keep you informed.

8. When a Request May Be Limited

In some cases, we may not be able to complete a request in full. This may happen where information must be retained for:

Legal obligations
Tax and accounting records
Fraud prevention
Security monitoring
Dispute resolution
Order and delivery records

If your request cannot be fully completed, we will explain the reason where appropriate.

9. Data Security and Storage

Inperfume uses appropriate technical and organisational measures to protect personal data. These may include secure website technology, restricted access, encrypted communications, fraud monitoring, platform security tools, and internal data protection procedures.

While no online system can be guaranteed completely risk-free, we take reasonable steps to protect customer information from unauthorised access, misuse, loss, alteration, or disclosure.

10. International Transfers

Some service providers used by Inperfume may process data outside the United Kingdom or European Economic Area. Where this occurs, we use appropriate safeguards, such as contractual protections, recognised transfer mechanisms, and security measures designed to protect your personal information.

11. Marketing Preferences

You may unsubscribe from marketing communications at any time by using the unsubscribe option in our emails or by contacting us directly.

Email: info@inperfume.co

Even if you opt out of marketing, we may still send important service messages relating to orders, payments, delivery updates, account activity, or legal notices.

12. Updates to This GDPR & Data Rights Page

Inperfume may update this page from time to time to reflect changes in our business, website, data handling practices, or legal requirements.

Any updated version will be posted with a revised “Last Updated” date. Continued use of our website after updates means the revised page applies.

13. Contact & Further Assistance

For GDPR requests, privacy questions, or further assistance, please contact us using the details below:

At Inperfume, your data rights are respected as part of the trust, transparency, and professional care we provide to every customer.