Privacy Policy of Inperfume

Last Updated: April 2026

1. Introduction

This Privacy Policy explains how Inperfume (“we,” “our,” “us,” or “the Company”) collects, uses, stores, protects, and shares personal information when you visit our website, purchase from us, contact our team, or interact with our services.

At Inperfume, privacy and customer trust are central to the way we operate. We are committed to handling personal data responsibly, transparently, and in accordance with applicable data protection laws, including the UK General Data Protection Regulation, the Data Protection Act 2018, and other relevant privacy frameworks where applicable.

This Policy is designed to help you understand what information we collect, why we collect it, how it is used, and what rights you have in relation to your personal data.

2. Company and Contact Information

Inperfume operates as a fragrance retail business offering premium perfume, beauty, and related consumer products through our online platform.

Company Name: INPERFUME LIMITED
Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Customer Support: +44 7366 448899
Business Enquiries: +44 845 689 5589
Email: info@inperfume.co

All privacy-related requests, including access, correction, deletion, or objection requests, should be submitted using the contact details above.

3. Information We Collect

We may collect personal information when you use our website, place an order, contact us, subscribe to updates, or interact with our online services.

3.1 Information You Provide to Us

This may include:

Full name
Email address
Phone number
Billing address
Delivery address
Order details
Account login information
Customer support messages
Any information submitted through contact forms, email, or other communication channels

We collect this information to process orders, provide customer support, manage deliveries, respond to enquiries, and maintain a reliable shopping experience.

3.2 Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically. This may include:

IP address
Browser type
Device information
Website pages viewed
Time spent on our website
Click activity
Location approximation
Cart activity
Order journey information

This helps us improve website performance, understand customer behaviour, prevent fraud, and maintain the security of our platform.

3.3 Cookies and Similar Technologies

Our website may use cookies, pixels, tracking tags, and similar technologies to support website functionality, improve performance, remember preferences, analyse traffic, and support marketing activity.

You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect parts of the website, including checkout, account access, or cart functionality.

4. How We Use Your Information

Inperfume uses personal data only where there is a lawful and legitimate reason to do so. We may use your information for the following purposes:

4.1 Order Processing and Fulfilment

We use personal information to process purchases, confirm orders, take payments, prepare deliveries, send shipping updates, manage returns, and provide order-related support.

4.2 Customer Support

We use your information to respond to enquiries, resolve complaints, provide product assistance, manage service requests, and maintain clear communication with customers.

4.3 Website Improvement

We may use technical and usage data to improve website design, navigation, performance, product presentation, checkout experience, and overall customer experience.

4.4 Marketing and Promotional Communication

Where permitted by law, we may use your contact details to send promotional emails, product updates, special offers, new arrivals, and brand communications.

You can unsubscribe from marketing communications at any time by following the unsubscribe link in our emails or by contacting us directly.

4.5 Security and Fraud Prevention

We may process personal data to protect customers, detect suspicious activity, prevent fraud, secure transactions, monitor website misuse, and protect our business operations.

4.6 Legal and Compliance Requirements

We may use and retain information where required for tax, accounting, legal, regulatory, dispute resolution, or compliance purposes.

5. Lawful Basis for Processing

We rely on one or more lawful bases when processing personal data, including:

Contractual Necessity

When processing is required to fulfil an order, deliver products, provide customer support, or manage your account.

Consent

When you have given clear permission, such as subscribing to marketing emails or accepting optional cookies.

Legitimate Interests

When processing is necessary for business improvement, fraud prevention, analytics, customer service, website security, and operational efficiency.

Legal Obligation

When we must process or retain data to comply with legal, tax, accounting, regulatory, or official requirements.

6. Sharing Your Information

Inperfume may share personal data with trusted third parties only where necessary to provide our services, operate our website, complete orders, or comply with legal obligations.

These may include:

Payment processors
Delivery and courier companies
Website hosting providers
Email and communication platforms
Customer support tools
Analytics providers
Fraud prevention and security providers
Marketing and advertising platforms
Legal, tax, accounting, or regulatory advisers
Government or law enforcement authorities where legally required

We do not sell your personal data. Any third party that processes personal information on our behalf must handle it securely and only for the agreed purpose.

7. Payment Information

Payments made through our website may be processed by secure third-party payment providers. Inperfume does not normally store full payment card details directly.

Payment providers may collect and process payment data in accordance with their own security standards and privacy policies.

8. Delivery and Fulfilment

To complete your order, we may share relevant delivery details with courier, postal, warehouse, or fulfilment partners. This may include your name, delivery address, phone number, email address, and order information needed to deliver your purchase successfully.

9. International Data Transfers

Some of our service providers may operate outside the United Kingdom. Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, such as contractual protections, recognised transfer mechanisms, or equivalent privacy safeguards.

10. Data Retention

We retain personal data only for as long as necessary for the purpose it was collected, including order fulfilment, customer service, legal compliance, tax reporting, fraud prevention, and business record keeping.

Typical retention periods may include:

Order and transaction records retained for legal and accounting purposes
Customer account data retained while the account remains active
Marketing data retained until you unsubscribe or withdraw consent
Support communications retained where needed for service and dispute resolution
Security and fraud data retained for risk prevention and compliance

When personal data is no longer required, it will be securely deleted, anonymised, or restricted where appropriate.

11. Your Data Protection Rights

Depending on applicable law, you may have the right to:

Request access to your personal data
Request correction of inaccurate data
Request deletion of your personal data
Request restriction of processing
Object to certain types of processing
Withdraw consent where processing is based on consent
Request data portability
Complain to a relevant data protection authority

To exercise your rights, please contact us at:

Email: info@inperfume.co
Customer Support: +44 7366 448899

We may need to verify your identity before processing certain requests.

12. Marketing Preferences

You may opt out of marketing communications at any time. You can do this by using the unsubscribe link included in our marketing emails or by contacting us directly.

Please note that even if you unsubscribe from marketing, we may still send important service messages relating to orders, deliveries, account activity, or legal updates.

13. Cookies

Cookies help our website function properly and allow us to improve your shopping experience. We may use:

Essential cookies for checkout, cart, account access, and security
Analytics cookies to understand website performance
Functional cookies to remember preferences
Marketing cookies to support relevant advertising and campaign performance

You can control cookies through your browser settings. Some website features may not work correctly if essential cookies are disabled.

14. Website Security

Inperfume uses reasonable technical and organisational safeguards to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

These safeguards may include secure website connections, access controls, payment security measures, fraud monitoring, system reviews, and data protection procedures.

Although we take security seriously, no online system can be guaranteed to be completely risk-free.

15. Third-Party Links

Our website may include links to third-party websites, platforms, or services. Inperfume is not responsible for the privacy practices, content, or security of third-party websites.

We recommend reviewing the privacy policy of any external website before providing personal information.

16. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If we become aware that personal data relating to a child has been collected, we will take reasonable steps to delete it.

17. Updates to This Privacy Policy

Inperfume may update this Privacy Policy from time to time to reflect changes in our business, website, legal obligations, or data handling practices.

Any updated version will be posted on our website with a revised “Last Updated” date. Continued use of our website after updates means you accept the revised Privacy Policy.

18. Contact Us

For customer support, business enquiries, privacy questions, or data protection requests, please contact Inperfume using the details below:

Inperfume is committed to handling your information with care, transparency, and respect.